There are indeed many reasons that led us to choose that specific name, that is the results of many ideas and thoughts. Indeed personal preference is one of them, but is not just that.
The first rule that we set for us, was to conceive something original, without taking games or other stuff as a reference. As much as I wanted to call this organization "Evil Snails of Death", the name had to be appreciable by everyone, so there was some limits anyway.
The second rule was to design it with a concrete object in mind, easy to remember, able to give the organization a clear identity, something that could give us ideas and inspiration to design our constructs and logo. It was at this point that we decided to go for an animal.
We love strategy, to trick our opponents, to play smart. Usually, Wolf means ferocity, Bear means strength and endurance, Deer means beauty, ... . A Fox is what I think represent us best, so that's the reason. We could have gone with other "smart" animals, but we just felt that a Fox was more appropriate and appreciable by everyone.
The reason we went for "Corporation" instead of "empire", "nation", "alliance",... it's rather simple: we want our organization to be small-medium sized, so "corporation" fits the role better.
Finally, the "Golden" word symbolize our committment into the economy in DU. GFC is a PVP guild, with a strong focus on production of assets to support that. PVP is also something we do for an economic purpose. Other than that, it's a nice colour for a fox and for our constructs colour scheme.
I thank the men in the High Castle for this information.
Only Truth (yes real drugs)